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BEAUTY & WELLNESS / eCommerce / cpg / D2C /
WOMEN-FOUNDED

Meet
Scent Lab

A personalized, data-driven fragrance experience
‍‍
Scent Lab Inc
Founded 2022

The Products

Personalized scented candle ($45 for 14 oz) 
Mini sampler set ($30)
‍
Personalized scents with hundreds of variations powered by machine learning so fragrances can be distinctly customized

Company Highlights

• Profitable on first sale and on track to do $1MM in revenue this year (Year 1)

• 5K orders with 100+ 4.5 star reviews and upcoming award / feature in major beauty publication
‍
• Strong advisory board with execs from Estee Lauder, Ulta, Unilever, Starface, and Bulletin

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Featured in

Founding team & advisors

Ariana Silvestro - Founder, CEO
Ex-Bath and Body Works Consumer Insights with a decade of experience at high growth startups & 2 exits under her belt
‍
Additional team members include support on PR & Partnerships, Growth Marketing, and PRoduct & IT

They're raising to...

- Hire 2 full-time members on growth & operations
- Improve product experience and increase AI capabilities
- Expand product offerings & marketing activations
- Keep up with inventory demand

Fundraise terms

Raising $1MM
65% Closed
Minimum check size: $10K

Looking for expertise in...

Marketing/branding, building a founder-led community, and retail expansion

The ideal angel investor is...

Strategic & experienced with CPG, beauty & wellness.

Find them at...

‍Instagram
www.shopscentlab.com

Interested in Scent Lab due diligence?

Revenue breakdown and customer insights are available
to interested angel investors in the Cherub network
Request Investor Deck

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