BEAUTY & WELLNESS / eCommerce / social / cpg /
WOMEN-FOUNDED / OUTSIDE SILICON VALLEY 

Meet GRYT

The youth empowerment brand disguised as personal care for growing humans

Generation GRYT Inc, dba GRYT
Founded May 2023

The Products

Cleanser ($16 MSRP)
Moisturizer ($18 MSRP)
Serum ($24 MSRP)

Formulated specifically for skin aged 9-16 targeting acne prevention, anti-inflammatory, gentle, balancing & soothing

Company Highlights

• Selected by Gwyneth Paltrow and the goop buying team to be featured in the goop 2023 holiday gift guide launching October
‍
• Partnerships in place with Boys and Girls Club and YMCA
‍
• Launched IRL at PopUpGrocer June ’23 on Bleecker Street in NYC, and has been asked back for its Fall cohort in September
‍
• Honored as one of the best beauty launches of 2023 by BeautyMatter, a leading publication in the beauty industry

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Founding team & advisors

Caroline Kuznetz, CEO & Co-Founder
Kathryn Beaton, Company Brand Officer & Co-Founder

Expert advisors include Dr. Wendy Long Mitchell (board-certified dermatologist), Dr. Alison Scott (board-certified pediatrician and CEO of Babydocbox), & Chief Editors with experience at Hearst and Conde Nast

They're raising to...

- Expand product development, including their sampling program
- Grow marketing efforts
- Support content needs
- Support salary

Fundraise terms

Raising $250K on a SAFE at 20% discount
Minimum check size: $5K 
Already circled: $40K 
Currently self-funded with $450K+

Looking for expertise in...

Influence in the beauty, media, or education spaces

The ideal angel investor is...

Someone aligned with their greater mission: to empower this next generation and instill healthy habits and routines towards becoming resilient adults

Find them at...

Pop Up Grocer (NYC)
Instagram
TikTok
www.gotgryt.com

Interested in GRYT due diligence?

Projected financials, the product roadmap & retail strategy
are available to interested angel investors in the Cherub network
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