Founding team & advisors
Whitney McElwain - Founder, CEO with 12+ years of experience in consumer marketing, having launched and grown a DTC e-commerce startup to over $2.5 million in ARR in its first 18 months, and has industry experience from her time at personalized skincare startup Curology.
Veena Krishnan - Co-Founder, COO, has deep operational experience assembling supply chains for early stage consumer startups. Previously, she was a chemical engineer, where she supported daily manufacturing plant operations and led regulatory compliance at ExxonMobil.
Advisors include Roxann Paulson (Beauty Executive, Estee Lauder, Dr. Brant, Walgreens) and Dr. Meredith Price (Dermatologist, MD FAAD)
They're raising to...
- Accelerate growth and scale marketing
- Expand national retail footprint
- Optimize eCommerce conversion
- Bring on team hires
- Scale new product development
Fundraise terms
Raising $1MM on a SAFE at 20% discount
30% Closed
Minimum check size: $25K
Looking for expertise in...
Scaling consumer products through direct-to-consumer and retail; social media execution expertise / influence
The ideal angel investor is...
Someone with consumer operating experience and/or someone who can help them bring on their first key team members.
