Cherub May 2024 Member Update

September 20, 2024

Cherub Beta launched two months ago, and the team's been hard at work making improvements to our platform and community. We appreciate you bearing with us as the dust settles and are always open to your feedback. Here's the latest from us for May:

Missed our latest virtual panel? Watch it here 👇

Carrie Colbert, founding & general partner of Curate Capital joined the Cherub team for a lively discussion on due diligence — what makes an investor say ‘yes’ to the check, red flags to look out for, and when to go with your gut.


The top takeaways:

  • Build Trust > Transaction. Build a relationship with founders before investing to help uncover potential red flags. Due diligence should happen only after your ‘gut’ gives you a resounding yes, not the other way around.
  • Scrutinize the margins. Revenue is just a part of the story. Take a look at how efficiently the team spends to understand how many dollars each one you put in will help them generate.
  • Take more shots. Just like any investment portfolio, diversifying your bets is key. If you’re just starting out, write lots of smaller checks to gain valuable insight.
  • Know your exit. Make sure the founder thinks strategically about their way out. Research the types of multiples for the industry and comparables so you can get a sense of what to expect if the team has what it takes to ‘win.’

Watch the full convo here.

In NYC? Come say hi IRL June 5th and 6th 👋

The Cherub team is headed to NYC and would love to see you!
  • Join us at Ludlow House on June 5th at 7:30pm for our NY Tech Week founder/funder mixer. RSVP here
  • We’ll also be reppin’ Cherub at the FounderMade Innovation Show on June 6th and showcasing several Cherub NYC founders including Ries, SWAIR, Couper, Hyperskin, BEHAVE & more. Swing by if you’ll be there!

Are you getting Deal Flow? 👀

Psst - Add tags to your profile to ensure you’re getting our weekly deal drops

New around here? Make sure you’re getting deal flow to your inbox by heading over to your Cherub account, clicking ‘Edit profile’ and adding relevant tags to your interests.

Questions? Need help maximizing your membership? Contact us at membership@investwithcherub.com

~ The Cherub Team