Cherub is a fundraising platform and marketplace built for both founders and angel investors. We use AI and proprietary matching technology to pair founders with investors who share aligned interests and goals.

For founders: Cherub offers tools and resources to streamline fundraising. Build a standout data room, manage introductions, and showcase your business on a aethstically pleasing profile securely.  

For investors: We provide curated access to startups that fit your investment criteria and strategic interests as well as tools to manage the diligence process and make faster decisions.

The result? Faster connections, more meaningful conversations, and a higher chance of closing deals.

Cherub co-pilots your fundraise by giving you one smart dashboard for everything:
Upload every fundraising file in one secure place.
Build a beautiful data room instantly.
Share brand-aligned pitch materials with ease.
Control who can see what and when.
Let verified investors view your docs safely, without external links.
Get AI insights to see who’s engaging with your materials and how.

Basically, we do the heavy lifting behind the scenes so you can focus on the conversations that matter.

With Cherub, investors get:
Smarter deal flow: our AI gives you fit scores so you see startup opportunities that align with your investment thesis.

Real-time analytics: track how your portfolio is doing, benchmark against industry trends, and spot high-growth signals early.

Exclusive access: browse thousands of vetted Cherub founders ranging from Pre-Seed to Series A, all building category-defining companies.

In short: Cherub gives you smarter discovery, better insights, and more aligned deal opportunities — all in one platform.

Cherub has over 1,000+ Angel investors on Cherub (and counting). Cherub Investors range from high net worth individuals (Angel Investors) writing checks from $5k-$250k

No, Cherub doesn’t automatically lead your round with its own capital. Instead, it gives you the tools, structure, and network to run your raise.
‍
But in certain cases, through SPV options, Cherub can help streamline your round so multiple small investors show up as one line on your cap table. Ask us how!

The term “Venture Capital” (VC) broadly refers to raising investment capital from institutional or pooled sources. But there’s a key difference between VCs and angel investors, and that’s where Cherub comes in. Cherub gives you direct access to angel investors. Accredited individuals who invest their personal funds.

Angels often provide not just capital, but mentorship, introductions, and strategic support (hence the “angel” role). VCs, in contrast, typically belong to larger funds that pool money from many investors to back scalable, high-growth ventures.

They often write larger checks (e.g. $150K+ to start) and have a mandate to deliver outsized returns (e.g. “100×”).

Angels tend to have more flexibility and autonomy: they might be satisfied with returns in the 10×–20× range, and they often negotiate more founder-friendly terms. While Cherub does include some VCs in our network, our primary focus is on connecting founders to angel investors.

Our founders are early-stage startups raising between Pre-Seed and Series A+, with most being in the early stage of growth.

To be an ideal fit for the Cherub community, founders should either have a product or service in market (this attracts the most interest from our investor community) and/or show strong traction (this further increases investor interest and credibility).

We welcome founders across industries, though here are some of the verticals where Cherub tends to see the most activity: Tech & Software, Consumer / CPG, Social & Community, Food & Beverage, Fashion & Beauty, Finance / Fintech, Healthcare, Back Office, Future of Work